Kick off your season with a refresher on the must-have best management practices for successful retail team members. Customer service, watering, growing media, and sales are a few of the common training needs for retail teams. In this Back-to-Basics course, we will help you train your team for a successful spring season. Who should attend? - New retail team members who need training - Retail leaders and owners looking for a refresher or a framework for training their team - Team members looking to get a deeper understanding of spring sales What will you get out of your registration? - A refresher on best practices and key knowledge for IGC’s - Ideas to further develop your training programs - Access to well-respected experts to answer your questions - AmericanHort members will also get access to the recording Check Out Our Expert Speakers & Topics Being Covered Watering Plants: Training for Success Brian Krug, PhD: Corteva Agrisciences

Everyone knows that watering is a vital skill to ensure quality plants in the garden center. They also know that can be one of the hardest things to master. It takes time, experience, and a little bit of knowledge in how plants use water among a few other things. During this part of the class, Dr. Brian Krug will cover best practices and useful tips in watering.

How to Sell Growing Media Tera Lewandowski, PhD: Senior Growing Media Scientist at Scotts Miracle-Gro Janis Steed, MS: Senior Growing Media Scientist at Scotts Miracle-Gro

Growing media is a large category and sometimes the most confusing for customers. Trying to figure out what type of mix to use when and what all is in the bag can cause anxiety for your customers. Join senior scientists as they break it down for you and your team. After this presentation, you and your team will be able to identify the different types of growing media products, the inputs to each of them, and when/why you should recommend one type over the other to your customers. The team will also cover how to read a label to determine what the ingredients and claims are that ultimately results in the right media every time.

Customer Service: Are You Being Served? Liz Lark-Riley: Managing Director, Rockledge Gardens

Learn the basic customer service tools, tricks, and behaviors that will help even the most introverted new hire feel confident giving guests 5-star service that makes them feel valued, appreciated, and ready to spend.