Community lies at the heart of everything we do - our customers come to us at key moments in their lives… wanting to teach their kids where food comes from, landscaping a new home, buying their first houseplant. These touchpoints provide opportunities to deepen customer relationships and provide education for longtime customer success - and loyalty. But how do we do make those moments when people are afraid to be in close proximity? When they make their purchase and run out the door? Virtually, of course.

This workshop focuses on ways to provide the loyalty building service to the new gardener - like the virtual garden festival Great Grow Along - and teach you how consumer education programs can create and retain loyal customers. Co-hosted by Katie Dubow, president of Garden Media Group, and LaManda Joy, founder and owner of City Grange, you’ll come away with concrete ways to build your own community – virtually.