The second session of the Marketing Mastery Series in about building a strategic communication plan. Having the right message is critical, but so is having the right communication plan. Consumers are bombarded by countless information and marketing messages so reaching your audience in some ways is as challenging as ever. Learn how to craft a high-level strategic communication plan that will break through the clutter, and how to adapt when the world around us changes as it certainly has this past 12-18 months.